Under the management of Ange Postecoglou last season, Tottenham were famed for their bold high-line.
Yet it appears Spurs have shifted their focus onto balding hairlines – or rather, how to stop them.
The club have struck a deal with Turkish clinic Elithair, making them the side’s ‘official hair treatment partner’ in what has been touted as ‘a mission to inspire self-confidence’.
Elithair, who are based in Istanbul but have facilities in Britain, Germany and Dubai, are the largest hair transplant clinic in the world and have treated former footballers such as Ricardo Quaresma.
While the deal was not announced by any of the club’s players – instead a 60-second advert of an acting Spurs fan – it is understood that many of their past and present stars have used hair transplant treatment in the past.
One current player believed to have had the procedure is James Maddison, while former midfielders Christian Eriksen and Andros Townsend have also appeared with fresh locks of hair in recent years.
James Maddison is believed to have had a hair transplant after his hairline noticeably improved
Andros Townsend’s hairline has visibly improved since his Spurs days ended in 2016
Club legend Harry Kane has also been rumoured to have had a hair transplant.
Meanwhile Antonio Conte, who managed Spurs between 2021 and 2023, has long been famed for his thick black hair which, at the end of his playing career, was wisping away.
The unique partnership was announced by the club without any social media fanfare, but fans will quickly see Elithair’s ‘prominent’ branding plastered across the Tottenham Hotspur Stadium.
‘We are proud to partner with Elithair, a brand that has demonstrated undisputed global leadership in its field,’ said the club’s chief revenue officer Ryan Norys.
‘As the world’s largest hair transplant clinic, we could not have chosen a better partner than Elithair to engage our fanbase through a mission to inspire self-confidence and offer globally recognised clinical treatment practices.’
Dr. Abdulaziz Balwi, Co-Founder and Medical Director of Elithair, said: ‘Partnering with an iconic Premier League club like Tottenham Hotspur is a monumental step for Elithair.
Antonio Conte is famed for his thick black hair which was wisping away when he was a player
‘It demonstrates the trust and authority we have built through our world-class expertise and international facilities in Istanbul, the United Kingdom, Germany and Dubai.
‘This collaboration allows us to bring the same level of commitment and excellence seen at a Premier League level to every patient in the UK.’
The deal’s announcement is the first-of-its-kind for a football club, but the procedure has long existed among the most famous faces in the game.
Wayne Rooney famously confirmed that he had underwent a hair transplant on Twitter and has had numerous procedures.
Former Arsenal star Rob Holding is another case, with the defender now possessing a full head of hair despite balding in his 20s.