Jutta Leerdam could earn close to $1million (£730,000) from Nike, whose sports bra she showed off at the Winter Olympics, an advertising expert has claimed.
The Dutch skater, 27, who is the fiancee of Jake Paul, has already won gold at the Winter Olympics and claimed a silver medal on Sunday.
After winning in the 1,000m speed skating to clinch gold last Monday, setting an Olympic record in the process, Leerdam unzipped her racing suit to show off her white Nike undergarment.
The image of the visibly emotional Leerdam quickly hit the back pages of newspapers and websites across the globe – and was quickly redistributed by Nike’s 298 million Instagram followers.
And, according to Fredereique de Laat, founder of Branthlete who specialise in female athlete advertising, the 27-year-old could be heavily incentivised for her participation in the brand deal.
‘I suspect she receives around 850,000 euros from Nike,’ de Laat told Dutch newspaper AD.
Jutta Leerdam showed off her Nike bra after winning gold at the Winter Olympics last week
The 27-year-old speed skater could earn $1million from Nike, an advertising expert has said
Leerdam won the 1,000m speed skating to clinch gold and set an Olympic record in the process
Meindert Schut, editor-in-chief of the business magazine Quote also said Leerdam – who boats 6.2 million followers – could earn about one cent (£0.0079 – £0.0081) of the sum per follower and sponsored Instagram post.
It means she could stand to earn around 62,000 euros (£54,000) per post featuring Nike.
Leerdam also found herself being targeted Dutch retailer Hema in the wake of her gold medal win, after her makeup ran down her face when she cried.
Promoting eyeliner, Hema wrote: ‘Water-resistant, even with tears of joy.’
Leerdam’s two medals at the Games is a particular story of success given she crashed out of qualifying in late December for her signature 1,000m event.
She relied on the Dutch Olympic Committee to pick her for her strongest event, repaying that faith by winning gold in commanding style.
Her YouTube star-turned boxer boyfriend Paul cried with happiness when she won and later said: ‘Man, words can´t even describe it. It’s the greatest feeling (of) anything I’ve ever witnessed, to be honest.
‘Just the amount of hard work that goes into it. Like 99.9 per cent of people will never understand. And she pulled it off, under the most amount of pressure ever.’
Later in the day, Paul shared a video of him partying with Leerdam after she had won her second medal of the Games.
‘Time to celebrate,’ Paul captioned the video, where he was seen kissing his fiancee.